I help tourism destinations and organisations engage with climate change and regeneration

I write, speak, advise and facilitate. My clients and partners range from international and national tourism organisations to community groups and individual hotels.

I co-founded Tourism Declares a Climate Emergency and co-authored the UN Tourism-led Glasgow Declaration on Climate Action in Tourism.

I walk in the mountains, grow trees, and keep bees.

Publications & Resources

I co-authored the guide, Climate Justice in Tourism

I wrote the Blueprint for Tourism Climate Action Plans, a guide for DMOs looking to develop their own Climate Action Plans

I wrote the Climate Action Roadmap for the Finnish Tourism sector in collaboration with Visit Finland

I co-wrote the Organisation of Eastern Caribbean States’ Climate Action Plan for Tourism

I wrote A Guide to Action fon Climate Change for DMOs seeking best practice approaches to climate action for resilience

I created a free toolkit for DMOs wanting to create their own Climate Action Plans as part of the EU Nature for Climate Change project

"His human-centred approach makes him not just an expert, but a trusted guide in navigating climate transformation."

Liisa Kokkarinen, Head of Sustainable Development, Visit Finland
"One of the key figures responsible for driving the sustainable tourism agenda forward in recent years."

Rachel McCaffery, Sustainability Lead, Visit England
"One of the most professional people I have ever worked with."

Claire Parfitt, Senior Commissioning Editor, CABI
"One of the most innovative leaders in sustainable tourism."

The Long Run

Books

“If you believe in the possibility of improving our world through travel, it is a must read.”

Kelley Louise
Impact Travel Alliance

“A special piece of travel publishing, one far more ambitious than anything I've seen from its competitors.”

Ethan Gelber
WHL travel

Articles

Featured

To Go or Not to Go: The Ethics of Co-Stewardship in Tourism and AI

An experiement in and exploration of the shared roots and routes of AI and Tourism, of connection, performance, and the ethics of navigating a world where much has been — and will be — lost

Time for something different…

The age of unfettered long haul travel is – though its proponents will deny it for some years yet – coming to an end. It is time to learn to appreciate closer, smaller things. Build a world that celebrates difference, not distance.

Tourism needs new stories

Stripped away of all the commercialising, the pointless plastic souvenirs, the tick box FOMO, the binge flying, tourism is at heart something very, very special, and increasingly needed.

Tourism is not working. And that’s a good thing.

What if the solutions to the world’s biggest challenges come not from doing more work, but from doing less? What role does tourism play then?

Clients & Partners

Destinations

City DNA

ClineDest

Conference of Peripheral Maritime Regions

Czechia National Tourism Office

EU Commission

Glasgow Life

Global Destination Sustainability Movement

Green Destinations

Mekong Tourism

Organisation of Eastern Caribbean States

National Parks England

Network of European Regions for Competitive and Sustainable Tourism

Rotterdam Partners

South Downs National Park

Tresco Island

Visit England

Visit Finland

Visit Inverness Loch Ness

Visit Scotland

West Flanders

Organisations

European Tourism Association

European Travel Commission

Global Sustainable Tourism Council

Latin American Tourism Association

Pacific and Asian Travel Association

Regenera4MED

Regenerative Travel

Travalyst

The Travel Foundation

Travel Without Plastic

UN Environment

UN Tourism

World Travel and Tourism Council

World Travel Market

World Bank

Businesses

Blunomy

Conde Nast

Expedia

Forty Young Hotel

Intrepid Travel

Secret Bay

The Blue Yonder

TUI

I help tourism destinations and organisations engage with climate change and regeneration

I write, speak, advise and facilitate. My clients and partners range from international and national tourism organisations to community groups and individual hotels.

I co-founded Tourism Declares a Climate Emergency and co-authored the UN Tourism-led Glasgow Declaration on Climate Action in Tourism.

I walk in the mountains, grow trees, and keep bees.

Publications & Resources

"His human-centred approach makes him not just an expert, but a trusted guide in navigating climate transformation."

"One of the key figures responsible for driving the sustainable tourism agenda forward in recent years."

"One of the most professional people I have ever worked with."

"One of the most innovative leaders in sustainable tourism."