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Jeremy Smith
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Jeremy Smith
Writing
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Events
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Services
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About
Bio
Testimonials
Contact
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To Go or Not to Go: The Ethics of Co-Stewardship in Tourism and AI
To Go or Not to Go: The Ethics of Co-Stewardship in Tourism and AI

An experiement in and exploration of the shared roots and routes of AI and Tourism, of connection, performance, and the ethics of navigating a world where much has been — and will be — lost

How can tourism deliver on its climate commitments?
How can tourism deliver on its climate commitments?

This year at WTM London I’ll be speaking with three very different signatories of the Glasgow Declaration. Each of them will be able to share their experiences of the challenges climate action presents, and also the opportunities it's offered them to operate better than before.

How can we ensure tourism’s recovery benefits those that most need it?
How can we ensure tourism’s recovery benefits those that most need it?

As countries edge closer towards different sorts of recoveries, we need to work as an industry to ensure that we continue to support solidarity through any ‘disillusionment stage’ we may encounter.

A future template for resilience? How we can repurpose tourism and support local communities
A future template for resilience? How we can repurpose tourism and support local communities

Even before COVID, we were already an industry in crisis, the consequences of over-tourism causing ever greater resentment from local communities, and the climate emergency set to change everything anyway. We know we can’t go back.

Does Coronavirus have any lessons for sustainable tourism?
Does Coronavirus have any lessons for sustainable tourism?

Coronavirus dominates the news, but one doesn’t have to look very far to see people making connections between the current emergency and the climate emergency.

What if our trains had a bit more jazz? Disco? Or foot baths?
What if our trains had a bit more jazz? Disco? Or foot baths?

Now is the prefect time to reimagine our train journeys not just as ‘the more sustainable option’, but as a highlight of our holidays in their own right

How the hospitality sector could get vegetarian food right (by a meat eater)
How the hospitality sector could get vegetarian food right (by a meat eater)

If we are serious in our efforts to develop a transformative tourism industry, then helping our guests transform their eating habits should be an easy win. 

Time for something different…
Time for something different…

The age of unfettered long haul travel is – though its proponents will deny it for some years yet – coming to an end. It is time to learn to appreciate closer, smaller things. Build a world that celebrates difference, not distance.

I work in tourism. I declare a climate emergency.
I work in tourism. I declare a climate emergency.

Why I have declared a climate emergency for my work in tourism.

Tourism, Climate Change (and why I feel like a fraud)
Tourism, Climate Change (and why I feel like a fraud)

While I bang on about best practice and regenerative solutions, my own daily existence continually falls far short of this zero carbon vision. 

What should Extinction Tourism look like?
What should Extinction Tourism look like?

With every year that passes our need to find the space – in time and in place – for similar reflection on what have done and keep doing to the natural world becomes ever more urgent.

Should Tourism Declare a Climate Emergency?
Should Tourism Declare a Climate Emergency?

We need to transform our business not to do less harm, but to actively restore the habitats and communities where we work.

Turn Flightshame to your advantage – Promote train travel
Turn Flightshame to your advantage – Promote train travel

Responsible tourism companies should be doing everything they can to encourage customers to come by means of transport other than plane.

Seeing what tourism should do next (while partying at Shambala Festival)
Seeing what tourism should do next (while partying at Shambala Festival)

To imagine what tourism should do next, I go dancing

Tourism needs new stories
Tourism needs new stories

Stripped away of all the commercialising, the pointless plastic souvenirs, the tick box FOMO, the binge flying, tourism is at heart something very, very special, and increasingly needed.

Tourism is not working. And that’s a good thing.
Tourism is not working. And that’s a good thing.

What if the solutions to the world’s biggest challenges come not from doing more work, but from doing less? What role does tourism play then?

My four least favourite phrases that tourism should stop using
My four least favourite phrases that tourism should stop using

Language frames the way we see the world, and as an industry whose entire remit is to enable people to see the world, tourism needs to think carefully about how it does so.

The week when everything changed
The week when everything changed

The Emergency is now. Solving it will take the rest of our lives.

Netflix’s new David Attenborough series Our Planet shows us what tourism’s future might be
Netflix’s new David Attenborough series Our Planet shows us what tourism’s future might be

How can our industry continue to profit from enjoying what is left, if we aren’t driving the urgent efforts to protect it?

Success of Rent a Finn and Palau Pledge campaigns show how sustainable tourism stories can work
Success of Rent a Finn and Palau Pledge campaigns show how sustainable tourism stories can work

ourism gives us the chance to step away from our daily realities. It gives us the chance to experiment and experience alternative, sustainable, hopefully better, ways of living.

Why tourism should support the Children’s Climate Strike this Friday
Why tourism should support the Children’s Climate Strike this Friday

A wave of climate protest is sweeping the planet, and those of us working in tourism would do well to reflect quickly on how it will impact our industry, and what we should do.

Four questions for tourism businesses about climate change risk
Four questions for tourism businesses about climate change risk
Using tourism to give people the benefits of time in nature
Using tourism to give people the benefits of time in nature

Reconnecting all of us to nature should be a far more urgent priority. It might end up being our industry’s reason to exist.

Could Black Friday offer a teachable moment for tourism?
Could Black Friday offer a teachable moment for tourism?

The world needs an alternative to consumerism if it is to survive. Tourism sells the experiences that offer those alternatives. And on Black Friday it sells them at a discount.