A few testimonials from people I have worked with, delivering workshops, keynotes, books, articles and reports…
“Jeremy Smith delivered the opening Keynote of the Sustainability Summit at World Travel Market London 2025. I found Jeremy wonderful to work with from start to finish. He was thoughtful and well-prepared throughout the process, generous with his time in advance to ensure his topic and angle aligned well with the agenda. It gave me great peace of mind knowing he would arrive fully prepared, deliver within the time, and set exactly the right tone for the summit.
Jeremy brings both depth and clarity to complex topics. His work sits at the forefront of climate action in tourism, shaped by years of practical engagement with destinations and organisations developing climate action plans. Jeremy has the ability and the enthusiasm to advance the sustainability conversation beyond technical frameworks.
In his keynote, Jeremy created space for the human dimension of climate change, an aspect often overlooked in industry discussions and certainly prompting the audience to think in a fresh way about the challenge.
Jeremy is a compelling keynote speaker for audiences who are ready to think differently about sustainability, climate action, and the future of tourism.”
Tina O’Dwyer, CEO The Tourism Space &
Organiser of the Sustainable Tourism Summit at World Travel Market
“Jeremy brings an exceptional blend of expertise, empathy, and systems thinking to the climate conversation. His leadership in developing the Climate Action Roadmap for Visit Finland ensured that every objective or action was not only rooted in science or tailored for Finnish travel industry, but also meaningfully connected to broader global goals. Jeremy has a rare ability to translate complex climate science into engaging, actionable pathways that resonate across stakeholders – from local tourism actors to national tourism boards. His human-centred approach makes him not just an expert, but a trusted guide in navigating climate transformation."
— Liisa Kokkarinen, Head of Sustainable Development, Visit Finland
“As one of the key figures responsible for driving the sustainable tourism agenda forward in recent years, as well as a highly skilled communicator, expert in conveying complex concepts simply and easily, Jeremy is both highly respected and extremely talented.”
Rachel McCaffery, Sustainability Lead, Visit England
“One of the most professional people I have ever worked with.”
Claire Parfitt, Senior Commissioning Editor, CABI
“Jeremy’s presentation covered the hard-hitting realities of the scale of change we need to enable globally, alongside a healthy dose of pragmatism and practical ideas.”
Mark Holroyd, Head of Programme, Discover England's National Parks
“Jeremy displays an expert level of knowledge on sustainable tourism issues, and willingness to collaborate wherever and with whoever necessary.”
Paul Nelson, Portfolio Press & PR Manager, World Travel Market
“Jeremy’s research and writing style has true power in inspiring positive change – it was a real pleasure working with him.”
Crista Buznea, Sustainability Marketing Manager TUI
“One of the most innovative leaders in sustainable tourism
The Long Run
“His practical experience and no-nonsense approach is a breath of fresh air to blow away greenwash and help us talk about what really matters.”
Fran Hughes, Director, International Tourism Partnership
“His profound expertise brought together examples from all over the world, and perfectly prepared our delegates for the immersive strategy sessions that followed.”
Jens Thraenhart, Founder Mekong Tourism Forum
“His brief was to inspire and provoke us in our roles as leaders in sustainable tourism and he both met and exceeded this brief.”
Dan James, Sustainable Economy Manager, Exmoor National Park
“Full of inspiration, optimism and hope for creating a more sustainable tourism industry... must be read by tourism managers, entrepreneurs and policy-makers, as it will encourage them to revisit their operational practices and strategies, and realise the potential of their organisations to drive positive social change through travel and tourism.”
Richard Aquino, Journal of Ecotourism