A wave of climate protest is sweeping the planet, and those of us working in tourism would do well to reflect quickly on how it will impact our industry, and what we should do.

Reconnecting all of us to nature should be a far more urgent priority. It might end up being our industry’s reason to exist.

The world needs an alternative to consumerism if it is to survive. Tourism sells the experiences that offer those alternatives. And on Black Friday it sells them at a discount.