If we are serious in our efforts to develop a transformative tourism industry, then helping our guests transform their eating habits should be an easy win. 

To imagine what tourism should do next, I go dancing

What if the solutions to the world’s biggest challenges come not from doing more work, but from doing less? What role does tourism play then?

ourism gives us the chance to step away from our daily realities. It gives us the chance to experiment and experience alternative, sustainable, hopefully better, ways of living.